MIO LEVEL UP CHALLENGE
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity.
You’ve got this.
HIGHLIGHTS
Trailblazing campaign to authentically drive product trial and mass awareness among Gen Z through influencers, sponsored livestreams, a Fortnite tournament, and MiO’s sponsorship of the TimTheTatman Tailgate.
CAMPAIGN SUMMARY
82m+
OVERALL CAMPAIGN
LIVESTREAM VIEWS
OVERALL CAMPAIGN
IMPRESSIONS
242m+
498K+
OVERALL CAMPAIGN
CHAT MESSAGES
Mass coverage of gaming influencers posting about MiO
Fortnite tournament with over 100 of the biggest names in the Fortnite community to compete for a piece of a $100K prize pool.
Official hydration partner of the inaugural Tatman Tailgate event, a first-of-its-kind gaming and music event.
KEYPOINTS
LIVESTREAM HOSTS
& Special Guests
Hosted by:
GlitterXplosion
Fallout
Adam Savage
Featuring:
TimTheTatman
Dr. Lupo
Max Holloway
& more!
FULL CAMPAIGN STATS
FINAL LIVESTREAM
21 of 24
TOP TWITCH FORTNITE
STREAMS WERE MIO
21m+
TOTAL LIVESTREAM VIEWS
392k+
TOTAL CHAT MESSAGES
SOCIAL MEDIA
88m+
TOTAL TWITTER IMPRESSIONS
82m+
TOTAL TWITCH
SPONSORED VIEWS
3,350+
SOCIAL MEDIA DRIVEN
MIO ALL STAR VOTES
Huge success with some of the biggest names in gaming in attendance, including 62 creators with a combined
204M+ followers
Served over 2,000 cups of Mio to over
9,000 attendees
